Mylo Kaye
Hello, I'm Mylo Kaye — I connect customer data, marketing technology and customer experience to help global B2B teams work more effectively and make better commercial decisions. In my current role my work spans five businesses, bringing together sales, marketing and service through CRM, multilingual customer journeys, automation and practical customer insight. I turn analysis into improvements across lead management, segmentation, campaigns and the processes that support them.
About
I turn customer data and CRM capabilities into connected journeys, clearer decisions and measurable commercial outcomes.
Combining CRM data, behavioural analytics, customer feedback, CSAT and NPS to identify customer needs, friction and opportunities across sales, marketing and service. Design customer journeys and CRM strategies spanning segmentation, personalisation, automation, data quality, feedback programmes and experience measurement. Work with senior stakeholders and the C-suite to translate technical capabilities into clear priorities and results, for example, shifting the conversation from “what the CRM can do” to “how it can improve retention by Q3.”
I work across Dynamics 365 CE and Sales, Customer Insights – Journeys, Power Automate, Power BI, Dataverse, Copilot Studio and Customer Voice. I value practical improvements that teams can use confidently and sustain over time.
What I Do
Voice of Customer
Collecting and analyzing customer feedback to inform product development and improve the overall customer experience.
Automation
• Develop reusable audiences, journey capabilities and templates that Business Units can apply to their commercial priorities.
Customer Data Management
Managing and maintaining customer data to ensure accuracy, compliance, and accessibility for various business purposes.
CRM Adoption
Drive effective adoption through training, guidance and support, with reporting on data quality, engagement, lead progression and use of CRM capabilities.